Flox

Building the Flox metaverse event platform

A scalable 3D and 2D event platform with its own CMS, broadcasting and engagement analytics.

Industry
Events Technology
Service
Product Engineering

The client

Flox is a metaverse platform for businesses running virtual and hybrid events, built to bring clients and participants together in a rich, dynamic shared environment.

The product targets global, multilingual audiences and covers conferences and summits, exhibitions and trade shows, e-training, product launches, networking events, internal communications and performances.

The challenge

Flox needed a complete event platform rather than a feature: persistent data, a real-time 3D environment, content management and analytics, all designed to scale to global audiences.

Participants had to be able to join in immersive 3D or accessible 2D, which shapes architecture well beyond the rendering layer.

The approach

Acumen assembled a team of architects, developers and quality assurance engineers to work directly on the platform.

The team took responsibility for devising and implementing the database, event platform and CMS architecture — the structural decisions the rest of the product depends on.

TeamArchitects, developers and quality assurance engineers.

The solution

What we built.

01

Versatile environments

Pre-built or customizable environments including interactive stages, meeting hubs and breakout sessions, so clients can tailor each event.

02

Interactive stages

Participants explore stages, view thematic objects from multiple angles and watch pre-recorded content on stage screens.

03

3D and 2D modes

Attendees choose immersive 3D or accessible 2D, with personalized profiles and avatars for networking.

04

Communication tools

Video chat, private and group messaging, session agenda access and a participant directory.

05

Broadcasting and analytics

Reliable content delivery from professional studios or home offices, with analytics covering audience engagement, event efficiency and data security levels.

Technology

What it runs on.

Frontend

  • React
  • Next.js
  • TypeScript

Backend

  • C#/.NET
  • Node.js

3D graphics

  • Three.js

Content

  • Strapi Headless CMS

Communication

  • Daily

Cloud

  • Microsoft Azure
Results

What changed for the business.

A scalable metaverse platform

Flox can deliver engaging virtual and hybrid events on a platform designed for global, multilingual reach.

Engagement measurement built in

Audience engagement metrics give clients insight into attendance behaviour, plus digital carbon footprint and savings.

One platform, many event types

Conferences, exhibitions, training, product launches, networking and performances all run on the same environment.

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